Resources
Plain-English notes on AI search, for admissions teams.
What Google and the AI assistants are doing to the way families find a school, and what to do about it. Short, checked, no jargon.
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Three things Google did this month that change how families find your school
A new Search Console report, a new rule on AI-written content, and a job posting that points at sharing AI answers instead of links. None of it made higher-ed news. All of it changes the job.
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